Case study

78% increase in operating income during COVID-19 across 5 clinics in the Greater Virginia Beach area

  • Growth

    16% Revenue growth

  • 73% Growth in keyword ranking

  • 78% Increase in operating income


  • Five orthodontic specialty locations in the Greater Virginia Beach area
  • Four orthodontists
  • Three partner doctors in the practice
  • Complimented DCA’s existing footprint of general practices in region
  • Strong referral relationships but opportunities to expand further
  • Untapped patient demand and under-utilized capacity

Allied actions

  • Improved organizations structure to provide more administrative support, including a practice manager to maximize scheduling and planning for all locations.
  • Facilitated referral relationships with area DCA-affiliated general practices.
  • Optimized brand website to increase visibility and added efficient online scheduling for improved conversions.
  • Added tele-ortho technology to maintain patient service and treatment despite pandemic shutdowns.
  • Decreased supply costs and lab fees with DCA negotiated rates.
  • Introduced new clear aligner alternatives to expand patient treatment offerings.
  • Provided opportunity for associate to become a partner.

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Klar Holmes Orthodontics

Klar Voorhees Holmes Orthodontics is an orthodontic specialty practice committed to creating beautiful, confident smiles throughout the Virginia Beach, Chesapeake, and Suffolk, Virginia area. We provide personalized service and an enjoyable orthodontic experience in a comfortable, stress-free environment.

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